AI Visibility for Law Firms
Legal questions are among the most common things people ask assistants, and among the least likely to name a firm.
Where the shortlist gets decided
These are the shapes of question an assistant is asked in your category. Each one produces a short list of names, and that list is the whole competition.
- “Which law firm handles [matter] in Zurich”
- “Who should we instruct for a cross-border dispute”
- “Which firm specialises in [regulation] for financial institutions”
Law Firms sits at 18 out of 100
Assistants answer the legal question itself readily and name a firm rarely. That asymmetry means the demand is enormous and the capture is close to zero, which is a gap rather than a ceiling.
Practice pages that describe areas of law rather than the problems clients arrive with, and partner expertise that exists as a biography rather than as demonstrated, attributable analysis a model can quote.
Get cited by AI
Get cited when buyers ask AI
Buyers ask an assistant who to work with and get three names back. If yours is not one of them, the shortlist closed before you knew it existed.
Benchmark competitors
See where you stand against competitors
Before you change anything, it is worth knowing which competitor the model reaches for first, and what it credits them with.
Advertise in AI answers
Reach buyers inside the answer itself
When the assistant answers the question, the click never happens. The place to be present is the answer, not the page after it.
Find out where you stand
When a buyer asks an assistant who to work with, it names two or three companies and moves on. The audit puts the questions your buyers actually ask to all five AI platforms, scores you on the five things a model weighs before it cites anyone, and shows you which competitor is named in your place. You get the gap and the order to close it in, five business days from briefing.