AI Visibility for Fintech
The best-performing segment in the Index, which mostly means the bar is low everywhere. Being ahead of the field is not the same as being the answer.
Where the shortlist gets decided
These are the shapes of question an assistant is asked in your category. Each one produces a short list of names, and that list is the whole competition.
- “Which payment provider is best for a Swiss SME”
- “What are the alternatives to [incumbent] for embedded finance”
- “Which fintech is compliant with FINMA requirements”
Fintech sits at 34 out of 100
Fintech buyers research in public and decide fast, and a large part of that research now happens inside an assistant rather than on a comparison page. The category also carries a trust burden: a model asked to recommend a financial provider looks hard for regulatory and security signals before it names anyone.
Most fintech sites explain the product well and the proof badly. Licensing, jurisdiction, security posture, and who the product is actually for tend to sit in a PDF, a trust centre, or a sales conversation, which is exactly where a model cannot reach them.
Get cited by AI
Get cited when buyers ask AI
Buyers ask an assistant who to work with and get three names back. If yours is not one of them, the shortlist closed before you knew it existed.
Benchmark competitors
See where you stand against competitors
Before you change anything, it is worth knowing which competitor the model reaches for first, and what it credits them with.
Advertise in AI answers
Reach buyers inside the answer itself
When the assistant answers the question, the click never happens. The place to be present is the answer, not the page after it.
Find out where you stand
When a buyer asks an assistant who to work with, it names two or three companies and moves on. The audit puts the questions your buyers actually ask to all five AI platforms, scores you on the five things a model weighs before it cites anyone, and shows you which competitor is named in your place. You get the gap and the order to close it in, five business days from briefing.