Notes on AI Discovery
Practical writing on how brands get found, trusted, and chosen by AI. No hype, no filler.
Why your brand doesn’t exist in ChatGPT (and what to do about it)
You rank on Google, your content is strong, and yet ChatGPT never names you. Here is the structural reason, and the fix.
The Swiss B2B guide to Answer Engine Optimization
Switzerland is uniquely exposed to the shift from search to AI answers. Multilingual, B2B-heavy, and specialist. Here is how to win it.
Agentic commerce is here: what Swiss brands need to know before Q4
When AI agents buy on behalf of humans, machine-readable product data becomes a competitive weapon. Most Swiss catalogs are not ready.
Find out where you stand
When a buyer asks an assistant who to work with, it names two or three companies and moves on. The audit puts the questions your buyers actually ask to all five AI platforms, scores you on the five things a model weighs before it cites anyone, and shows you which competitor is named in your place. You get the gap and the order to close it in, five business days from briefing.