Case study

Hirslanden

How a leading Swiss clinic network went from absent to consistently cited when patients ask AI assistants about specialist care.

Private healthcare · SwitzerlandAll case studies
+340%

AI citation frequency in 90 days

0 → 12

consistent ChatGPT mentions per category

5

platforms now surfacing the brand

The challenge

A leading Swiss clinic network with deep clinical authority that was entirely absent from AI answers. When patients asked ChatGPT about specialist care in Switzerland, competitors and aggregators appeared. Hirslanden did not.

What we did

We restructured the most consequential service pages around the real questions patients ask, implemented MedicalOrganization and FAQPage schema, and built the trust signals AI models need before citing a healthcare provider.

Our ChatGPT citations went from zero to consistent within 90 days. Neurock understood a regulated market better than any agency we had worked with.
Sophie Favre
Sophie Favre, CMO
Hirslanden

Your Category is Being Decided

When a buyer asks an assistant who to work with, it names two or three companies and moves on. The audit puts the questions your buyers actually ask to all five AI platforms, scores you on the five things a model weighs before it cites anyone, and shows you which competitor is named in your place. You get the gap and the order to close it in, five business days from briefing.