From invisible to cited

A leading Swiss clinic network with deep clinical authority that was entirely absent from AI answers. When patients asked ChatGPT about specialist care in Switzerland, competitors and aggregators appeared. Hirslanden did not.

We restructured the most consequential service pages around the real questions patients ask, implemented MedicalOrganization and FAQPage schema, and built the trust signals AI models need before citing a healthcare provider.

A Swiss regulatory-technology company with a complex value proposition that AI models struggled to parse. In a competitive category where AI citation equals shortlist inclusion, Apiax was being left out of the conversation.

We rebuilt the content around the procurement questions compliance buyers ask, structured the product data for machine parsing, and engineered the external authority signals that move a brand into the cited set.

An independent external asset manager serving cross-border high-net-worth families, invisible in AI answers in a market where buyers increasingly shortlist advisors through ChatGPT and Claude before any human introduction.

We built a question-led content layer around the exact prompts their prospects ask, implemented Organization and FAQ schema, and established the reputation signals that let an AI confidently recommend a regulated advisor.