Insights
Notes on AI Discovery
Practical writing on how brands get found, trusted, and chosen by AI. No hype, no filler.
AEO
Why your brand doesn’t exist in ChatGPT (and what to do about it)
You rank on Google, your content is strong, and yet ChatGPT never names you. Here is the structural reason, and the fix.
18 May 20266 min read
Swiss Market
The Swiss B2B guide to Answer Engine Optimization
Switzerland is uniquely exposed to the shift from search to AI answers. Multilingual, B2B-heavy, and specialist. Here is how to win it.
29 Apr 20268 min read
Agentic Commerce
Agentic commerce is here: what Swiss brands need to know before Q4
When AI agents buy on behalf of humans, machine-readable product data becomes a competitive weapon. Most Swiss catalogs are not ready.
11 Apr 20267 min read
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